Asahi Breweries, Ltd. (アサヒビール株式会社 Asahi Bīru Kabushiki Gaisha) is the second-largest beer company in Japan. They started the Japanese craze for dry beer with Asahi Super Dry in 1987.
Climate Change Could Cause Beer Shortages
When it comes to beer, the timeline of when consumers will start to see drastic shortages may come fast. The CEO of Asahi, Atsushi Katsuki, recently told the Financial Times that there’s “a risk that ...
Posted: September 27, 2023, 10:24 am
Beer Market Soars to US$ 1,679.5 Billion in 2033: An In-Depth Exploration of Brewer Innovations
In 2023, the worldwide beer market is expected to be worth US$759.1 billion US$. This figure is expected to rise to roughly US$1,679.5 billion by 2033. Notably, beer sales are expected to grow at a ...
Posted: September 25, 2023, 10:45 am
Climate change threatens global beer supply
The CEO of Japanese brewing company Asahi, Atsushi Katsuki, has issued a dire warning about the potential for climate change to disrupt the global be ...
Posted: September 25, 2023, 4:04 am
Ursus Breweries Invests 2 Million Euros in Sustainable Energy Recovery Facility in Buzău
Food and drinks - Ursus Breweries has made a 2 million euro investment in a facility that utilizes energy-efficient technologies to recover thermal energy from burned gases ...
Posted: September 25, 2023, 3:38 am
Global warming could cause beer deficit, brewer claims
Climate change threatens to reduce barley and hop harvests by 2050 which could lead to beer shortages CEO of beer giant Asahi says Read Full Article at RTcom ...
Posted: September 24, 2023, 10:25 pm
Beer could run low as climate crisis decimates Europe’s barley crops, warns the CEO of Japanese brewer Asahi
Barley supplies could shrink by as much as a quarter in major exporters in a worst-case climate change scenario, Asahi CEO Atsushi Katsuki told the FT.
Posted: September 22, 2023, 4:16 am
Asahi chief warns climate change could lead to beer shortages
Asahi’s chief executive has warned that climate change could lead to beer shortages as warmer temperatures hit barley and hops supplies around the world.
Posted: September 21, 2023, 9:00 pm
The part of beer you hate most is one reason why it tastes so good: study
The study authors explained that the bubbles in the beer hold flavor compounds and when a bubble bursts, the flavor is released into the air — right into the drinker’s nose.
Posted: September 20, 2023, 3:37 pm
Asahi joins other breweries to stop using ‘campaign girls’ in beer ads
Asahi hired its first such model in 1987, when the company started selling its flagship beer, Super Dry. The model was called an “image girl,” and her term was one year.
Posted: September 18, 2023, 5:00 pm
Asahi Draft Beer to get second life as Asahi’s new flagship product
Asahi Breweries Ltd. will re-release its popular Asahi Draft Beer as the company's new flagship product from Sept. 14, the major Japanese brewery announced on Sept. 8. “We decided to revive it ...
Posted: September 18, 2023, 5:00 pm
Is Japan’s new Asahi Super Dry beer better or worse than the original formula?
Starting with the new formula, Masami took a sip and was surprised to find that it tasted like the same Asahi Super Dry she’s been drinking for years. It was refreshing, with a gentle bitterness and ...
Posted: September 18, 2023, 7:59 am
The Asahi beer company is based in Tokyo, Japan.
